When starting a commercial activity or wanting to develop it by expanding, finding a suitable commercial space is a major challenge. Place of sale and showcase of the brand, the local is at the center of the marketing strategy of a business. Location, layout, budget … 5 tips to find the ideal commercial space.

1. The location: the golden rule for commercial premises

Whether you want to buy or rent your premises , the first criterion you should pay attention to is location. For a place that has a vocation to sell products to a clientele, the location is indeed paramount. It is therefore important to observe whether the premises are located on a busy place, such as a shopping street.

 A business that has a corner façade will be more visible and a room located on a sunny sidewalk will bring more pedestrians. In Retail Park, the main criterion is that the visibility from the road most commonly borrowed (peripheral, national …).

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2. Accessible commercial space

If the location is a major criterion, it must necessarily be complemented by accessibility. A room located in a shopping street but without parking or parking nearby does not guarantee a high attendance and loses its meaning according to your activity (furniture trade for example). The direction of the street and the ease of crossing it are also factors to be taken into account. In large urban centers, the distance from public transport (bus, subway, tramway) can be a crippling element.

3. Observe the terrain

To ensure regular attendance of a site, it is best to observe neighboring businesses. The presence close to the premises of large national signs or quality signs is a positive point because they drain from the passage and make the attractiveness of a street. It is also important to check that its activity is adapted to the catchment area: a street known for its clothing shops may not be the most suitable for opening a butcher shop.

Finally ask the neighboring businesses about the possible changes of owner in progress and the town hall on planned urban development projects. To check that the local future will be well adapted to its target clientele, it is still best to observe the traffic at different times of the day or week or even to question passers-by about their consumption habits.

4. Commercial space as a marketing tool

If the commercial space is to be ideally located to take advantage of the passage of its targeted clientele it must also fulfill a role of marketing image. In the case of a franchise, the place must for example correspond to the image that passers-by have of the mark. A well situated but poorly organized business may thus experience difficulties in retaining customers.

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The essential rule to remember is that the premises must be adapted to your project: a clothing trade must allow easy circulation with a square and ventilated layout, a trade of mouth can occupy instead a room in length, highlighting the products on the side, a trade fixtures seek a high ceiling, etc . . Commercial premises must therefore be both adapted to its clientele but also to its product.

5. Search for commercial premises: stay realistic

The location and layout are the two major points to be monitored. But before renting or buying commercial premises, you must remain realistic and sometimes know how to resist the blow of heart. It is therefore essential to plan the actual area required for the exercise of your activity before any local search. Do not hesitate to get expert advice from the sector on the square meters necessary for the sales area but also for the reserve area. Always plan a little wider: your commercial space must be able to adapt to a minimum growth of activity.

It is also important to remain realistic about the budget by providing funding for work. It is rare to find a commercial space totally adapted to its activity and its image and therefore it is necessary to provide a fee to fit showcases, counters, banners…

Finally, choose a realistic opening date by providing a margin that will include any delay in the work. There is no need to lose your future customers in advance by multiplying opening ads that never end. for more to know please visit at www.orioncity.com